As we steer into the heart of summer 2024, the toys and hobbies market is bubbling with fresh offerings that are sure to captivate both kids and adult collectors alike. July is the perfect time for retailers to stock up on the latest and most sought-after toys to meet the high demand during this season of outdoor fun and family time. With a vast range of products hitting the shelves, it can be a daunting task for e-tailers to select the most promising items to feature in their online stores.
In this blog, we’re going to narrow down the noise and present to you a curated selection of Top 5 Trending Toys & Hobbies for July 2024. Each toy on this list stands out for its popularity, high ratings, and an ability to fly off the virtual shelves, reflecting what consumers are excitedly adding to their carts. From mystery collectibles to plush companions and heroic action figures, these products are not only selling fast but also creating a buzz in the online marketplace.
Whether you’re looking to cater to collectors, provide the perfect gift, or just add a touch of fun to someone’s day, this list will guide you through the best of what the toys and hobbies category has to offer. Don’t miss out on the opportunity to enhance your inventory with items that are both profitable and popular. Read on to find out which products made the cut and are poised to be the showstoppers for July 2024.
Category: Toys & Hobbies Total order: 1K+ Rating: 5.0
Target User:
- Collectible Enthusiasts: Adults and teens over the age of 15 who are passionate about collecting mystery box series and exclusive figurines.
- Surprise Seekers: Individuals who love the thrill of a surprise and enjoy the excitement of potentially unboxing a rare, secret edition figurine.
Selling Point:
- Mystery Box Appeal: The thrill of unboxing a secret makes these figures highly desirable, featuring a blind box packaging that keeps the toy a mystery until opened, enticing surprise enthusiasts to purchase.
- Collectability and Rarity: With 12 regular and one elusive secret edition, collectors are drawn to the chance of acquiring a rare figurine, making the set highly collectible and increasing its overall value.
Marketing Strategy Suggestions
- Leverage the unboxing trend: Create a video marketing campaign showing the excitement of unboxing these mystery figures to tap into the massive audience on platforms such as YouTube and TikTok.
- Highlight the collectability: Use email marketing to target collectors showcasing the full series and the rarity of the secret edition to get them hooked on completing their collection.
Category: Toys & Hobbies Total order: 10+ Rating: 5.0
Target User:
- Garfield Fans: Lovers of the classic comic strip, ranging from kids to adults, who are looking to bring home a piece of their beloved lazy cat.
- Gift Givers: Individuals seeking a unique and cuddly gift for birthdays or special occasions, especially for friends and families who appreciate collectible plush toys.
Selling Point:
- Variety in Size: With options from the small 16cm to the giant 100cm Garfield, customers can choose the perfect size to fit any room or embrace.
- High-Quality Material: The use of soft plush and pp cotton ensures a cuddly and comfortable experience, making it an ideal sofa companion or a cozy addition to any collection.
Marketing Strategy Suggestions
- Showcase Variety: Utilize social media to display the different sizes and use settings, emphasizing its role as both a collectible and a home decor piece.
- Capitalize on Nostalgia: Target long-time fans of Garfield with ad campaigns that highlight the nostalgic value of the plush, along with special promotions for collectors.
Category: Toys & Hobbies Total order: <10 Rating: 5.0
Target User:
- Cosplayers and Collectors: Individuals who take part in cosplay events and desire authentic-looking costume accessories, or lightsaber collectors looking to display their sabers.
- DIY Enthusiasts: Those who love to customize or build their own lightsabers and want to add realistic features to their creations.
Selling Point:
- Customization Utility: The Covertec Wheel allows for a functional customization of lightsabers, enabling users to attach their sabers to a belt clip, just like in the movies.
- Display Enhancement: It serves not only as a practical accessory for carrying lightsabers but also an appealing display option, complementing a collector’s showcase of sabers.
Marketing Strategy Suggestions
- Highlight Customization: Emphasize the authenticity it adds to cosplay outfits and appeal to the DIY community through forums and social media groups focused on cosplay and props.
- Offer Bundles: Create bundle offers with other lightsaber parts or accessories on the website or online store to encourage multiple purchases.
Category: Toys & Hobbies Total order: 200+ Rating: 5.0
Target User:
- Movie Buffs: Fans of the ‘Inside Out’ franchise, including kids and adults, who enjoy movie merchandise and want to collect all character plushies.
- Comfort Seekers: Individuals looking for a plush toy that not only entertains but also provides emotional comfort and relates to various moods.
Selling Point:
- Charming Character Set: The full range of emotions represented by Joy, Fear, Anger, Disgust, Sadness, and Riley offers a complete set for fans to collect and cherish.
- Soft and Safe: Made with PP cotton and coming in sizes ranging from 20cm to 40cm, they are safe for all ages and perfect for cuddling.
Marketing Strategy Suggestions
- Emotional Engagement: Create campaigns that connect the plushies with the emotions they represent, encouraging customers to collect the one(s) they most identify with.
- Cross-Promotion: Collaborate with cinemas showing ‘Inside Out 2’ to offer these plushies as part of movie ticket deals, enhancing the overall experience.
Category: Toys & Hobbies Total order: 80+ Rating: 5.0
Target User:
- Anime Aficionados: Fans of the ‘Saint Seiya’ series, both young and adult, who enjoy collecting anime figures and reliving the adventures of their favorite characters.
- Asgard Mythology Enthusiasts: Individuals who have a penchant for Norse mythology and figures illustrating legendary tales and gods.
Selling Point:
- Exquisite Craftsmanship: Crafted from PVC, ABS, and metal with an attention to detail, standing at about 18cm tall, the figure presents a meticulous resemblance to the character.
- Complete Accessory Set: It comes with a full range of accessories that enhance the display and play value, checked for completeness prior to delivery, ensuring satisfaction.
Marketing Strategy Suggestions
- Highlight the Detailing: Use high-quality imagery in social media and online listings to showcase the intricate details of the figure, appealing to collectors who value craftsmanship.
- Engage the Community: Partner with anime fan clubs and forums to create buzz around the figure, particularly highlighting its Asgardian links to attract mythology fans.
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