As we approach the height of summer in July 2024, it’s the perfect season for weddings and grand events. With the sun shining bright and love in the air, there’s an ever-growing demand for THE perfect dress. That’s why today, we’re focusing on the most fabulous gowns you can add to your inventory to make every bride and attendee feel special. From plus-size wedding dresses to shimmering quinceanera gowns, we’ve identified the Top 5 best-selling dresses in the ‘Weddings & Events’ category that are not just stealing the spotlights but also winning hearts with their excellent customer ratings.
In our roundup, you’ll find exclusive dresses that cater to various tastes, body types, and style preferences. We go from the enchanting Plus Size A Line Wedding Dresses that could make any bride feel like royalty, to the Summer New Blue Quinceanera Dresses that echo the vibrant energy of the summer season. These are the dresses that have wowed customers and led the pack in terms of orders and rave reviews. For boutique owners and dropshippers alike, stocking these dresses could mean the difference between a good season and a great one. So, without further ado, let’s unveil the dresses that are set to make a mark in July 2024.
Category: Weddings & Events Total order: <10 Rating: 5.0
Target User:
- Plus Size Brides: Brides with fuller figures looking for a flattering and customizable wedding dress.
- Style-Conscious Brides: Those who want a wedding dress that can be personalized to their style and measurements.
Selling Point:
- Personalization Service: Offers free size and color customization, ensuring each bride gets a unique dress that fits perfectly.
- Style Modification Option: The ability to modify the dress style per the bride’s requirements adds a layer of exclusivity to the gown.
Marketing Strategy Suggestions
- Targeted Advertising: Utilize targeted online ads that feature customizable options to attract plus-size and style-conscious brides.
- Social Proof Promotion: Leverage the perfect 5.0 rating through customer testimonials and reviews in marketing campaigns.
Category: Weddings & Events Total order: 60+ Rating: 4.9
Target User:
- Quinceanera Celebrants: Young ladies celebrating their coming-of-age quinceanera parties.
- Plus Size Fashionistas: Women seeking plus size elegant dresses for special occasions.
Selling Point:
- Tailor-Made Elegance: This dress offers an exceptional personalization service allowing 7-15 days for tailored sewing, perfect for those desiring a fit-and-flare silhouette.
- Expedited Shipping Available: For an additional fee, expedited shipping options such as DHL, UPS, EMS, and FEDEX are available, catering to customers who need the dress promptly.
Marketing Strategy Suggestions
- High-Quality Imagery: Utilize high-resolution images of the dress in various settings to appeal to young women seeking a fairy-tale look.
- Highlight Exclusivity: Market the color consistency and need to order simultaneously to emphasize the uniqueness and exclusivity of the dresses.
Category: Weddings & Events Total order: 80+ Rating: 4.9
Target User:
- Bespoke Brides: Those seeking a unique, made-to-measure wedding gown that fits their measurements precisely.
- Beach Wedding Enthusiasts: Brides looking for a romantic, vintage lace wedding dress perfect for a beach setting.
Selling Point:
- Custom Sizing: With a focus on individual measurements, the gown promises a perfect fit, vital for brides prioritizing both comfort and style.
- Vintage Charm: The vintage lace detailing offers a timeless elegance, while the V-neck and spaghetti straps provide a modern, airy feel, ideal for beach or summer weddings.
Marketing Strategy Suggestions
- Bridal Guides and Blogs: Partner with wedding blogs to feature this bespoke dress, highlighting its custom-fit options and romantic design details.
- Visual Social Media Campaigns: Use platforms like Pinterest and Instagram to showcase the dress’s allure in beach wedding settings, attracting brides who dream of a picturesque seaside ceremony.
Category: Weddings & Events Total order: <10 Rating: 5.0
Target User:
- Mothers of the Bride or Groom: Sophisticated women seeking elegant attire for their child’s wedding day.
- Wedding Party Participants: Guests who desire a high-class gown with the convenience of a matching jacket.
Selling Point:
- Elegant Design: Features graceful 3/4 sleeves and a delicately laced jacket, providing a harmonious blend of modesty and style.
- Versatile Sizing: Caters to a broader audience with availability in plus sizes, ensuring a flattering fit for all body types.
Marketing Strategy Suggestions
- Targeted Online Showcases: Craft a dedicated online showcase for the dress, highlighting the five-star rating and elegant design to attract attention from potential buyers.
- Event-Oriented Promotions: Market the dress in event and wedding planning spaces, emphasizing its suitability for mothers of the bride or groom as part of the curated wedding attire.
Category: Weddings & Events Total order: 20+ Rating: 5.0
Target User:
- Quinceanera Attendees: The ideal wearers of this dress are young ladies attending Quinceanera celebrations looking for a statement ball gown.
- Style Savvy Partygoers: Those in search of a standout dress with sparkling detail for special occasions.
Selling Point:
- Exquisite Craftsmanship: The gown is made with the highest quality fabrics, featuring high-end craftsmanship that promises to meet the fashion criteria for discerning dress seekers.
- Show-Stopping Design: This dress includes breathtaking flower appliques and a corset back, offering a blend of tradition and modern elegance that is sure to turn heads.
Marketing Strategy Suggestions
- Influencer Collaboration: Partner with influencers in the event fashion space to showcase the dress’s grandeur and detailing.
- Customer Spotlight: Feature real clients in the dress across media platforms to highlight the glamorous fittings and happy purchaser testimonials.
Latest Updates
